Ruth Fitzgibbons Brand public relations principal in Richards Partners

From the moment when, at age 7, Ruth and her lemonade stand made the front page of The Dallas Morning News, her career was set. 

After two decades as a reporter and editor for national and regional magazines, Ruth became the agency’s public relations guru in 1994. She has grown the PR discipline from one employee and one client to its current size of 30 crack professionals serving more than 40 companies, institutions and organizations. She has counseled clients in a wide array of categories from the ridiculous (pasta-based pet food) to the sublime (the American Heart Association’s Start! Program).

Her commitment to cause branding and strategic communications for nonprofits has led to the growth of a substantial practice area in service to universities, health care institutions, charities, foundations, museums and corporate cause partnerships. In 2006, the Hyundai Hope On Wheels tour for pediatric cancer research won a prestigious national Halo award.

Ruth began her career in New York, where she was an editor and writer for several national periodicals including New York magazine, The New York Times, Cosmopolitan and Ladies’ Home Journal. After returning to her native Dallas, Ruth became editor-in-chief of D Magazine, which was named best city magazine in the United States. She is a member and former president of The Dallas Assembly, is a member of the Dallas chapter of the International Women’s Forum and serves as an advisor to the Booker T. Washington High School for the Performing and Visual Arts.

Ruth has two grown sons, an adorable grandson and a new fiancé. When she isn’t with family, she enjoys snow skiing, power walking, cooking, chick lit and traveling.


Posts by Ruth Fitzgibbons

The New Slacktivism: What’s the Point?

Counting Our Blessings, From Clients to Culture

View Visual Diary