That's Who We Are

Stan often describes our agency family as “700 of the smartest, brightest, most talented folks in the world of advertising.” While I’ll gladly agree with that sentiment, I’d also say that I have the pleasure of working with some of the most selfless and kindhearted folks as well – not the most common adjectives you hear associated with Adland. Read More...

The Internet of Experiences

The Internet as we know it had its 25th birthday last year. That's hard to believe, especially when you consider how connected we are to the Internet through our ever-increasing number of devices. Read More...

App Development Made Simple

In 2015, it will be easier than ever for anyone to design and develop an app. Read More...

Thoughts From Behind the Stairwell

My name is Bill Cochran. My Richards Group business card reads, "Creative Group Head/Writer." But one of my most important duties at The Richards Group doesn't fall under that tidy heading. You see, I am a frequent stairwell host, and darn proud of it. Read More...

Transparency

Transparency is a trendy term in the media world. Unfortunately, lack of transparency in regard to media agency dealings has recently become a headline too. Read More...

A Rose Is Still a Rose - or a TV Show

A little media navel-gazing here. Is the term "TV show" old-fashioned? One could argue that it is. Just look at the 31 Emmy nominations Netflix netted in 2014, or the proliferation of non-broadcast/cable programming nominated (or winning) at the recent Golden Globes. Is Scandal still a TV show when it's consumed via Amazon? Is Orange Is the New Black a TV show if it isn't watched on a TV? Read More...

Beyond Facebook: Social Advertising in 2015

While Facebook, because of its massive reach and scale, will remain the majority leader in social advertising in 2015, advertisers will begin to see the rise of niche social sites. As these sites - such as Twitter, Pinterest, and Instagram - continue to grow their user bases, the more they will develop ad products that will enable marketers to reach these users. Using Facebook as a blueprint for success in 2015, these social sites will begin creating and rolling out ad products to bring brands front and center in the consumer's life. Understanding not only the advertising opportunities available on each site but also how to effectively use them will allow brands to better reach the people who matter the most. Read More...

My Multi-Device Life and Its Influence on New Technologies

The first thing I do every morning is check my meeting schedule and email on my smartphone. Then I get a cup of coffee (this is a switch made in the last couple of years). Research shows that my morning routine is imitated by millions across the country. Of course, then I use my laptop, smartphone, and tablet all day at work. I'm still on my tablet in the early evening, either streaming some kind of video or catching up with personal email and social networks. At the end of the day, I get caught up on "Scandal" via my connected TV and check tomorrow's schedule on my smartphone before hitting the pillow. Read More...

The Agile Brand

People see the digital world differently than brands do. The separation between online and offline experiences and interactions has blurred. People no longer distinguish between an article read on a website and one seen in a magazine. As digital media have filtered into the days, surroundings, and even the bodies of consumers, they have begun to see them - if at all - only as an undercurrent, seamlessly supplementing more and more moments in their days. Read More...

All the Preplanning in the World Is No Guarantee of a Good Night’s Sleep

Well, we're in. The new building that started with a team of us putting on hard hats and shoveling dirt is done. It's been 19 months of perseverance - through ice storms and temperatures too cold to pour concrete, through a typical Texas summer of tough-to-take heat, through what seemed like a trillion little decisions, each with its own significant impact on our future home. We're in. So why can't I sleep? Read More...

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