Hire an Agency, Not a Campaign

On more than one occasion, I've heard Stan give the advice "hire an agency, not a campaign" to prospective clients during the pitch process. No, it isn't because we don't believe in the work that we're presenting. It's because we're on an island during the new business push – it doesn't mirror the real world and the level of engagement and interaction that we typically have, and that we like to have, with our clients. Plus it's rushed. We haven't even been through our Spherical branding process. The Chick-fil-A cows weren't born during a new business pitch. And Motel 6 didn't start leaving the light on. Read More...

Why Why?

"Why?" is probably my favorite question. Besides, perhaps, "What's for dinner?" I suppose it's in the very nature of a strategic planner to ask, "Why?" But the other day, I asked, "Why 'why?'?" What is it about that question that makes it so important? Why do I always ask it? That might have more to do with my upbringing than anything, but I revisited a TED talk this week that diagnoses exactly why "Why?" is so important. Read More...

Mentors, Role Models, and Shoulders

Advertising is a stressful industry (relatively speaking, of course). Long hours, demanding clients, shifting goals, and expectations set by multimillion-dollar investments - any one of these could cause angst. Together, they guarantee it. Read More...

The Useful Answer

Clients often ask how our work will break through the clutter, and I'd like to argue that the answer couldn't be simpler: Just be useful. Find a way to provide something genuinely useful to your consumer, and you'll not only capture attention but also garner their loyalty. Read More...

Not All RFPs Are Created Equal

Every once in a while (not often enough, in our opinion), a potential client asks a question that doesn’t appear in the usual RFP. Like anyone who responds to RFPs regularly, we like a break from the all-too-frequent facts, figures, and case studies. Read More...

Can an Ad Agency Be Objective When It Comes to Analytics?

The question of whether an ad agency can truly be objective with its analysis of campaign performance is always puzzling to me. I never see this as a question of "Can we be objective?" but "Can we afford not to be?" Read More...

Is a New Business Opportunity Sitting Right Next to You?

As many of us do in this business, I travel a lot. And I'm perfectly happy occupying myself for two to five hours with my laptop, my iPad and, from time to time, catching up on some much-needed sleep. Normally a social person, I find myself behaving like a recluse on airplanes. The less said to my seat partner, the better. But after a recent experience, I may reconsider my monosyllabic tendencies at 30,000 feet. Read More...

Vision vs. Mission. Fight!

"Are we defining our mission or our vision? And what's the difference anyway?" Read More...

Our Clients Hit Some Interesting Marks Last Year

While I never spend much time looking backward, it struck me that 2013 was a year worth noting. If I were to sum up the year in a headline, it would read, "2013 Was a Year of Milestones." Read More...

Operation RFP Delivery

If I know one thing for sure about new business, it's that nothing is predictable. And every single second counts. No amount of planning or proactivity can ever prevent the inevitable madness that comes with finishing a final submission or polishing a final presentation. We use every last second - and then some. Read More...

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