A Rose Is Still a Rose - or a TV Show

A little media navel-gazing here. Is the term "TV show" old-fashioned? One could argue that it is. Just look at the 31 Emmy nominations Netflix netted in 2014, or the proliferation of non-broadcast/cable programming nominated (or winning) at the recent Golden Globes. Is Scandal still a TV show when it's consumed via Amazon? Is Orange Is the New Black a TV show if it isn't watched on a TV? Read More...

Beyond Facebook: Social Advertising in 2015

While Facebook, because of its massive reach and scale, will remain the majority leader in social advertising in 2015, advertisers will begin to see the rise of niche social sites. As these sites - such as Twitter, Pinterest, and Instagram - continue to grow their user bases, the more they will develop ad products that will enable marketers to reach these users. Using Facebook as a blueprint for success in 2015, these social sites will begin creating and rolling out ad products to bring brands front and center in the consumer's life. Understanding not only the advertising opportunities available on each site but also how to effectively use them will allow brands to better reach the people who matter the most. Read More...

My Multi-Device Life and Its Influence on New Technologies

The first thing I do every morning is check my meeting schedule and email on my smartphone. Then I get a cup of coffee (this is a switch made in the last couple of years). Research shows that my morning routine is imitated by millions across the country. Of course, then I use my laptop, smartphone, and tablet all day at work. I'm still on my tablet in the early evening, either streaming some kind of video or catching up with personal email and social networks. At the end of the day, I get caught up on "Scandal" via my connected TV and check tomorrow's schedule on my smartphone before hitting the pillow. Read More...

The Agile Brand

People see the digital world differently than brands do. The separation between online and offline experiences and interactions has blurred. People no longer distinguish between an article read on a website and one seen in a magazine. As digital media have filtered into the days, surroundings, and even the bodies of consumers, they have begun to see them - if at all - only as an undercurrent, seamlessly supplementing more and more moments in their days. Read More...

All the Preplanning in the World Is No Guarantee of a Good Night’s Sleep

Well, we're in. The new building that started with a team of us putting on hard hats and shoveling dirt is done. It's been 19 months of perseverance – through ice storms and temperatures too cold to pour concrete, through a typical Texas summer of tough-to-take heat, through what seemed like a trillion little decisions, each with its own significant impact on our future home. We're in. So why can't I sleep? Read More...

Ten Digital Trends for 2015

For the past six years, a diverse group of agency thought leaders have collaborated on our annual digital trends report, a collection of insights on the latest and greatest in digital. The pace of change within the digital marketing landscape accelerates each year, and our 2015 report, "Ten Digital Trends for 2015," analyzes the developments that we believe will most impact the industry this year. Read More...

Hire an Agency, Not a Campaign

On more than one occasion, I've heard Stan give the advice "hire an agency, not a campaign" to prospective clients during the pitch process. No, it isn't because we don't believe in the work that we're presenting. It's because we're on an island during the new business push – it doesn't mirror the real world and the level of engagement and interaction that we typically have, and that we like to have, with our clients. Plus it's rushed. We haven't even been through our Spherical branding process. The Chick-fil-A cows weren't born during a new business pitch. And Motel 6 didn't start leaving the light on. Read More...

Why “Why?”?

"Why?" is probably my favorite question. Besides, perhaps, "What's for dinner?" I suppose it's in the very nature of a strategic planner to ask, "Why?" But the other day, I asked, "Why 'why?'?" What is it about that question that makes it so important? Why do I always ask it? That might have more to do with my upbringing than anything, but I revisited a TED talk this week that diagnoses exactly why "Why?" is so important. Read More...

Mentors, Role Models, and Shoulders

Advertising is a stressful industry (relatively speaking, of course). Long hours, demanding clients, shifting goals, and expectations set by multimillion-dollar investments - any one of these could cause angst. Together, they guarantee it. Read More...

The Useful Answer

Clients often ask how our work will break through the clutter, and I'd like to argue that the answer couldn't be simpler: Just be useful. Find a way to provide something genuinely useful to your consumer, and you'll not only capture attention but also garner their loyalty. Read More...

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