The Useful Answer

Clients often ask how our work will break through the clutter, and I'd like to argue that the answer couldn't be simpler: Just be useful. Find a way to provide something genuinely useful to your consumer, and you'll not only capture attention but also garner their loyalty. Read More...

Not All RFPs Are Created Equal

Every once in a while (not often enough, in our opinion), a potential client asks a question that doesn’t appear in the usual RFP. Like anyone who responds to RFPs regularly, we like a break from the all-too-frequent facts, figures, and case studies. Read More...

Can an Ad Agency Be Objective When It Comes to Analytics?

The question of whether an ad agency can truly be objective with its analysis of campaign performance is always puzzling to me. I never see this as a question of "Can we be objective?" but "Can we afford not to be?" Read More...

Is a New Business Opportunity Sitting Right Next to You?

As many of us do in this business, I travel a lot. And I'm perfectly happy occupying myself for two to five hours with my laptop, my iPad and, from time to time, catching up on some much-needed sleep. Normally a social person, I find myself behaving like a recluse on airplanes. The less said to my seat partner, the better. But after a recent experience, I may reconsider my monosyllabic tendencies at 30,000 feet. Read More...

Vision vs. Mission. Fight!

"Are we defining our mission or our vision? And what's the difference anyway?" Read More...

Our Clients Hit Some Interesting Marks Last Year

While I never spend much time looking backward, it struck me that 2013 was a year worth noting. If I were to sum up the year in a headline, it would read, "2013 Was a Year of Milestones." Read More...

Operation RFP Delivery

If I know one thing for sure about new business, it's that nothing is predictable. And every single second counts. No amount of planning or proactivity can ever prevent the inevitable madness that comes with finishing a final submission or polishing a final presentation. We use every last second - and then some. Read More...

Peace Within Agencies and Good Will Toward Men

I read a couple of emails the other day that got me pretty fired up. Luckily, they weren’t in my inbox from my boss, rather forwarded to me from a friend. As much as I would love to include those emails for your reading pleasure, as much as I want my friend to get out of her current situation, I don’t want it to be my fault. Read More...

Is Your Brand Narcissistic?

I’ll turn 46 this July. Keep reading - I promise it gets more interesting. Like most of us, I look forward to certain things happening on my birthday, such as copious amounts of cake (my sweet tooth is legendary), sharing the day with loved ones, and wishing my dad happy birthday (I was born on his 25th birthday). Read More...

There’s Something We Haven’t Been Very Good At This Year

There's something we haven't been very good at this year. And I have to admit, it's not a lament you'll hear from many other agencies - if any. We didn't win as many small clients this year as we would have liked. And we're struggling a bit with how to fix that. We have a pretty good handle on how to be attractive to large clients, but the smaller ones are often a bigger challenge. Read More...

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